Enfnts Terribles

The members of 1% for the Planet contribute at least one percent of their annual sales to environmental causes, and now Woolrich joins their ranks. One percent of the direct sales to consumers, e-commerce, and full-price sales will now be donated to roll out environmental projects.

That amounts to fifty percent funding and fifty percent donated goods, volunteering work, services, or ad and communication activities. They even estimate that they’ll be donating around 3 million dollars in funds in the first three years. The donated funds and resources will be dedicated to forest conservation, coastal maintenance, and urban renewal: the three pillars of the Woolrich Outdoor Foundation.

Forest conservation

To conserve our forests, the Woolrich Outdoor Foundation will dedicate funds and resources to protect forests around the globe. The foundation will only participate in projects that are based on scientifically proven reforestation techniques. Projects that make sure that the right native species are planted in the right areas. That way, biodiversity can increase, and forest conservation will improve, which will offer economic and cultural benefits to the local communities. And speaking of those local communities, Woolrich wants to support socio-economical projects about sustainable conservation, forest protection, and ecotourism.