Wrangler Sustainable

Paulien Eeckels

This Is How Wrangler Contributes to the Environment and You Can Help Them

Wrangler is one of those brands that gets it, our earth is suffering and needs help ASAP. And multinationals are the ones that can have the biggest impact on climate change. Upcoming Saturday on World Oceans Day (08/06) they’re organizing a clean-up of the Port of Antwerp. A few days ago, they also launched ‘Indigood‘, a sustainable way to produce jeans.

World’s Oceans Day

Saturday June 8 is World’s Oceans Day, a global day of ocean celebration and collaboration for a better future. This day was brought to life by the United Nations, on the occasion of the United Nations Framework Convention on Climate Change, held in Rio de Janeiro in 1992.

On this day there are thousands of initiatives to raise awareness around ocean pollution. One of these initiatives comes from Wrangler. They’re teaming up with Port of Antwerp and are organizing a clean-up in the Antwerp port area. And you can go and help as well! The clean-up takes place on June 8 between 9 and 12 AM at Scheldelaan 2040 (Antwerp).

 

Comitted to change the world

Wrangler didn’t settle with one cleaning day. As you might know, jeans have a huge impact on the environment, because of the wild amount of water used during the process. One pair of jeans, including its production and general wear, uses up to 2,900 gallons of water. Wrangler realized this and took responsibility.

With Indigood they want to contribute to the environment. Indigood is a new, innovative dyeing process in which cotton thread is colored with foam and no water is consumed. That means: 100% water savings, 60% less waste and 60% less energy consumption during the dyeing process. This is a step towards a more sustainable process, not only at Wrangler but also for the denim industry, as Indigood is also made available to others!

Greenwashing?

We love it when brands go greener. Multinationals can have the biggest impact on climate change. So, whenever a multinational decides to do something good for the environment, we can only applaud it, whatever their motive. Although we must say sometimes these motives aren’t because they care about the earth, but just the money in their bank account. Being sustainable sells. But for us, as long as there is no question of greenwashing, the motive doesn’t really matter. We just want brands to take their responsibility and become more environmentally friendly. So thank you, Wrangler, for listening to the people and our earth.

“What is greenwashing?” you may ask, well, that’s when an organization aims to be environmentally friendly, but really aren’t that green. Evidence that an organization has been greenwashing often comes from pointing out the spending differences. When significantly more money or time has been spent advertising being “green” (that is, operating with consideration for the environment), than actually spending money on environmentally sound practices.

Photo credits: Wrangler

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