Enfnts Terribles

Greenwashing?

We love it when brands go greener. Multinationals can have the biggest impact on climate change. So, whenever a multinational decides to do something good for the environment, we can only applaud it, whatever their motive. Although we must say sometimes these motives aren’t because they care about the earth, but just the money in their bank account. Being sustainable sells. But for us, as long as there is no question of greenwashing, the motive doesn’t really matter. We just want brands to take their responsibility and become more environmentally friendly. So thank you, Wrangler, for listening to the people and our earth.

“What is greenwashing?” you may ask, well, that’s when an organization aims to be environmentally friendly, but really aren’t that green. Evidence that an organization has been greenwashing often comes from pointing out the spending differences. When significantly more money or time has been spent advertising being “green” (that is, operating with consideration for the environment), than actually spending money on environmentally sound practices.

Photo credits: Wrangler