1 Aug 2020

Beyoncé Wears Antwerp-Based Jewelry Brand LIVE-TO-EXPRESS in New Music Video

As you might have noticed, Beyoncé dropped a new visual album called ‘Black Is King‘ and served enough fashion to make up for the absence of this year’s MET Gala. It’s a good day for fashion enthusiasts and the Beyhive, but also for Antwerp-based jewelry brand LIVE-TO-EXPRESS.

LIVE-TO-EXPRESS is a small Antwerp-based jewelry brand, founded by 28-year-old Nadine Veldman. It has created a catalog with the most unique sets of ear jewelry. Dated from the ’60s up to the ’90s, but never worn before. The vintage earrings are sold for prices from €6 to €30.

Next day delivery to NYC

“A few months ago, I got contacted by Beyoncé’s head stylist Zerina Akers and her assistant Beoncia Dunn,” Nadine tells us. “They asked for a selection of the LIVE-TO-EXPRESS earrings. Not knowing what they would be used for, I sent them to New York City with a FedEx next day delivery package. The next thing I knew, I saw my earrings hanging on Beyoncé’s ears in some leaked images and videos of the new “ALREADY” music video. There are no words to describe the feeling I had when I saw that the earrings of my little brand, which is a pure reflection of my passion and who I am, are part of the visual album.”

The earrings that were worn by Beyoncé in the music video are the ‘Pearlli Drops’ and are still available in four different colorways. Retailing for just €25, the Pearlli Drops are a drop-earring version, with a pearl as stud and centerpiece. Embodied with a bulging bright colored border, which has a glitter finish.

Discover more about the Antwerp-based brand via the LIVE-TO-EXPRESS website and watch the video for “Already” by Beyoncé featuring Shatta Wale and Major Lazer.

Beyoncé wearing LIVE-TO-EXPRESS earrings

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