Nelke Roose

7 Dec 2020
Music

Interview: Akemi Fox on Her R&B Sound and Being Shower Music

During the lockdown, Jamaican-British Akemi Fox got noticed online for her newest single “Lemon Tea”.  With producer Teo by her side, the nearly 22-years-old singer-songwriter is ready to release her debut EP, ‘Colour You In’ this Friday. Time to discover the great artist and her mellowly, alternative R&B sound.

Were you always into music?

Yeah, ever since I was around eight, song lyrics and poetry just came to my mind and I wrote it all down in a journal and notebooks. Even during my high school days, I used to write a lot of lyrics but I rarely sang myself. So, I’ve been writing for a while now and it’s something I’m good at, I guess I’d say?

You showed off those skills with your first EP, which will be released in less than a month. What are your biggest fears?

I’ve only ever released singles before, so as my first big project, it’s scary because you don’t know if people are going to listen. (laughs) And if anyone listens, it’s nerve-wracking to see if they will like it or not. But of course, I’m excited, because it feels more official to have a whole EP out with my name on it. I hope ‘Colour You In’ gets me a few more steps near my goal, with a couple more fans and people talking about me.

You and your producer Teo are quite a duo, right?

Teo and I have been working together for nearly three years now. When we met, we knew we’d be a good team, so we just kept collaborating. If I were to make a song with someone else, the vibe of my music wouldn’t be the same anymore, because Teo produces everything and even helped me write some of the songs of this project. That’s why I featured his name on the cover of the EP, I’m all for giving credit, you see. (laughs) Although we’re a duo, we don’t have a group name because we still want to do our own thing at some point in our career but for now, we enjoy making music together.

And you two recorded the EP during the lockdown, what was that like?

Conveniently, Teo lives quite close to me and has his own home studio. So, I’d go to his place and he’d pop up a beat and we’d just go with it in very quick sessions. Sometimes, all it took was a couple of hours. Really fun work and I got to use some lyrics that I wrote six years ago, so the project became nostalgic and reflective of my teenage years. That made the EP like my diary. You know how it is to be a teenager – it’s a bit mad with relationships and not knowing how to make decisions – that’s what the project is about.

Why is American neo-soul singer Erykah Badu such an inspiration for you?

I love Erykah Badu’s music: her whole neo-soul, nineties vibe is just so iconic. And her lyrics? Fabulous. I wouldn’t say I make the same music as her, however, she’s definitely a big inspiration.

But to be honest, I’m inspired by many artists. I grew up listening to lots of music channels with my cousin, hanging on the sofa, so singers like Alicia Keys and Usher inspired me in some way.  Also, Amy Winehouse’s music or Beyonce’s first album are very inspirational for me. I listen to a lot of R&B music from 2000 and indie bands as well: there’s just a lot out there that I like.

What’s the perfect place or mood to listen to your music?

I’ve been told a lot that I’m shower music, which is a weird one, but I enjoy it. (laughs) I would say, you’d play my music after a party when you’re winding down or maybe even on a sunny day in a park. Anything, any time you want, but more of a chilled setting.

I write about love and relationships, so if you listen, I’d like you to relate in some way and just enjoy what you’re hearing and relax.

Your latest single, “Lemon Tea”, is also about being in love, but why sing about tea?

Around January this year, Teo and I were in the studio one day and there was an empty lemon tea carton and I looked at it and I thought it would be such a cute idea if we could make it into a song, it was just as simple as that. I kept repeating this hook and altering it and then the song just came about. It’s such a cute way to describe love and it also allows a lot of images and visuals, anything yellow basically, which I love!

Could you tell me about the fundraising you did for Black Minds Matter UK?

Obviously, I’m black myself and during the lockdown, when George Floyd got killed and everything happened with Black Lives Matter, everything just felt very personal to me and made me so angry. It was upsetting and I felt helpless, so I wanted to do something.

I knew the music platform Bandcamp waived their fees and make all profits of downloads and streaming go to musicians directly because they can’t perform gigs or go on tour.  And so, I decided to donate all profits I made on Bandcamp to the organization Black Minds Matter. Even though I didn’t expect people to donate, I got a good response and it felt great being able to donate because it helped the organization pay for more therapists and it’s crucial to think about the mental health of black people in this time.

You’re truly a girl to our hearts because you’re passionate about fashion as well.

I’m currently studying Fashion at university and I love it because it’s a creative, fun subject to express yourself. Going to university has helped me meet great, creative people. Take, for example, Morgan Roberts: he’s a fabulous fashion photographer and took my EP cover. Combining these studies with music is a bit hectic, but what I need to do is balancing things well and making a lot of lists. (laughs) I would love to do something fashion-related in the future, maybe even start a clothing line.

Dreaming big, what else would you love to do in the future?

I want an iconic album, something listeners always go back to. And I’d love to see people singing my lyrics back so, I’d also wish for sold-out tours, big gigs, and lots of fun.

Akemi Fox’s debut-EP Colour You In comes out this friday.

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