ENFNTSTERRIBLES

9 Jul
Beauty

Lady Gaga Reveals Beauty Brand ‘Haus Laboratories’

Rumors of Lady Gaga’s own beauty line have been circulating for months now, but there was never an official confirmation or any news about a launch date, until now! Gaga just released the first teaser of her beauty line named ‘Haus Laboratories’.

On the official Haus Laboratories website, there’s a countdown to the 15th of this month, which is the launch date of the brand. Haus Laboratories will be the first major beauty brand to launch exclusively on Amazon.

Haus Laboratories stands for self-acceptance

The singer chose Amazon because it was the only partner that would let her focus on a strong message of self-acceptance. “No message of self-acceptance, no deal.”

“Look, you might want to look like the DuPont twins. You might want to look like Erin or Kitty [who appear in her brand video]… Or you might want to, oh my gosh, look like you. And that’s the nut that I really want to crack,” Lady Gaga said to Business of Fashion. “I have a platform in the world. God gave me this voice for a reason, I don’t know why, I ask myself that question all the time, but I’m sure as hell not going to put out a beauty brand that is going to drive insecurity and fear into people. This is about liberation.”

Another beauty brand?

“The last thing the world needs is another beauty brand,” Lady Gaga says in the first teaser video. “but that’s too bad!” she fiercely goes on. The woman is right! A new (celebrity) beauty brand really is the last thing this world needs. Is there a place for Haus Laboratories in the very saturated beauty landscape? We think the answer is “YES”.

Okay, we already have Fenty Beauty, KKW Beauty and more, but Gaga’s beauty line is going to reach a new and different kind of beauty lover. As the name itself already tells us, we think Lady Gaga and her team will focus on experimenting with makeup to really push the boundaries of self-expression and acceptance.

Skincare mistakes Skincare Faux-Pas: Are You Making These Skincare Mistakes? Taking care of your skin should be the best part of your day. You know, a moment of indulging in…
Celine to Launch Haute Parfumerie Collection with 11 Fragrances It’s no secret that Hedi Slimane is the man who can do it all. He creates aesthetics that last forever,…
Kure Bazaar: The Must-Have Eco-Trendy Nail Polish After the umpteenth broken nail, we gave up on nail polish. A trendy color once every two months was the…
Ines Borgonjon from M.A.C Shares Tips on the 3 Key Festival Makeup Looks Just like the last couple of years, M.A.C Cosmetics is teaming up with Tomorrowland. In honor of one of the…
X

Subscribe here for free pizza*

(*Pizza might actually be our newsletter)

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.