Typology. was launched in 2018 by the founder of Made.com, Ning Li. After the birth of his daughter, Anna, the 39-year-old entrepreneur with Chinese roots was interested in the ingredients of the products he used for her. Because he couldn’t understand any of the terms like “triclosan” and “fenositanol”, he wanted transparent products which are good for the planet and for his daughter. The skincare brand was born with the idea to give the consumer the right information just as a father needs to choose a product for his child.