Wrangler x Open Ceremony

Paulien Eeckels

14 Oct 2019

Wrangler Launches Value Collection, Exclusively for Opening Ceremony

Wrangler paired up with the innovative brand Opening Ceremony for their Fall Winter 2019 collection, ‘Value’. For this collection, they dove into Wrangler’s archive and revived archival ’90s products. It was impossible to imagine Wrangler away from the ’90s, think about their cargo pants wide-leg jeans and graphic tees. Wrangler was the place to be for Americans. And of course, these key styles make their return for this design partnership.


The collection’s name, Value, stands for two different things. First of all, it’s a reference to the iconic big-box stores, where you could buy a pair of jeans while doing your groceries or household goods. These stores were so popular back in the day, it contrasts the immersive retail experience that has turned the brand into a global creative community. Secondly, Value stands for the values of the Wrangler brand. As we explained before, all cotton used is organic cotton. So, Value stands for Wrangler’s ongoing commitment to sustainability.

Wrangler x Open Ceremony

Modern interpretation meets the heart of American style

If you combine Wrangler’s and Opening Ceremony’s ideology, you create a look embraced by the ’80s and ’90s featuring a sizing philosophy that allows for all identities to wear the collection. This collection will feature checked shirts, shorts, long-sleeved tees with bold graphics. All of this paired with a hooded popper jacket displaying retro color-blocking in shell-suit fabric. Also, boxy denim jackets, and wide jeans, dungarees and denim cargo pants. To make the collection even more fun, they played with the wearability and practicality by adding zip-off sleeves on jackets and legs.

So, this collaboration is truly a marriage of the past and future of American fashion, celebrating Opening Ceremony’s modern interpretation of Wrangler’s enduring place at the heart of Americana style. Scroll down to see some of our favorites of this collection.

The collection will be available exclusively at Opening Ceremony stores and openingceremony.com

Wrangler x Open Ceremony
Wrangler x Open Ceremony
Wrangler x Open Ceremony
Wrangler x Open Ceremony

Photo credits: Wrangler

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