Wrangler x Open Ceremony

Paulien Eeckels

14 Oct 2019
Fashion

Wrangler Launches Value Collection, Exclusively for Opening Ceremony

Wrangler paired up with the innovative brand Opening Ceremony for their Fall Winter 2019 collection, ‘Value’. For this collection, they dove into Wrangler’s archive and revived archival ’90s products. It was impossible to imagine Wrangler away from the ’90s, think about their cargo pants wide-leg jeans and graphic tees. Wrangler was the place to be for Americans. And of course, these key styles make their return for this design partnership.

Value

The collection’s name, Value, stands for two different things. First of all, it’s a reference to the iconic big-box stores, where you could buy a pair of jeans while doing your groceries or household goods. These stores were so popular back in the day, it contrasts the immersive retail experience that has turned the brand into a global creative community. Secondly, Value stands for the values of the Wrangler brand. As we explained before, all cotton used is organic cotton. So, Value stands for Wrangler’s ongoing commitment to sustainability.

Wrangler x Open Ceremony

Modern interpretation meets the heart of American style

If you combine Wrangler’s and Opening Ceremony’s ideology, you create a look embraced by the ’80s and ’90s featuring a sizing philosophy that allows for all identities to wear the collection. This collection will feature checked shirts, shorts, long-sleeved tees with bold graphics. All of this paired with a hooded popper jacket displaying retro color-blocking in shell-suit fabric. Also, boxy denim jackets, and wide jeans, dungarees and denim cargo pants. To make the collection even more fun, they played with the wearability and practicality by adding zip-off sleeves on jackets and legs.

So, this collaboration is truly a marriage of the past and future of American fashion, celebrating Opening Ceremony’s modern interpretation of Wrangler’s enduring place at the heart of Americana style. Scroll down to see some of our favorites of this collection.

The collection will be available exclusively at Opening Ceremony stores and openingceremony.com

Wrangler x Open Ceremony
Wrangler x Open Ceremony
Wrangler x Open Ceremony
Wrangler x Open Ceremony

Photo credits: Wrangler

Watch Hermès Spring-Summer 2021 Men’s Collection Live Hermès will be revealing its men’s collection for 2021 this Sunday in a special live stream.  
Dior Opens 3 Gorgeous Exclusive Pop-Up Stores in Italy French luxury brand Dior is opening three exclusive pop-up stores in the country of La Dolce Vita! The opening celebrates…
Designer Darlings: Dennis Van Peel’s Gucci Loafers We teamed up with photographer Ines Vansteenkiste-Muylle again to invite interesting personalities to our office for a photoshoot with their…
Charlotte de Witte Launches Limited Techno Edition T-Shirt With Tomboy Belgian brand FILLES A PAPA introduces its first Tomboy collaboration T-shirt co-designed with Belgian DJ Charlotte de Witte. The design…
X

Subscribe here for free pizza*

(*Pizza might actually be our newsletter)

This site uses cookies. By continuing to browse the site, you are agreeing to our use of cookies.